Hi! I'm Isabela (or Isa)

I’ve always been deeply curious about how people think, behave and connect with the world.

I'm a UX/UI Designer with 7+ years of experience crafting digital product interfaces across B2B, SaaS and B2C projects for national and international clients. I'm currently part of the UX/UI team at Cyncly.

I'm based in Belo Horizonte, Brasil, surrounded by amazing friends who constantly inspire me to grow and create. Outside of design, I love exploring pop culture, discovering new music and watching documentaries about history, animals, and the evolution of our planet. I enjoy a good bar chat, staying active, gaming with my girlfriend, and planning my next trip.

Working with digital products has been one of the most rewarding parts of my life. It's where I get to combine empathy, creativity and strategy to make meaningful impact. I'm always learning, reflecting and refining my craft, because great design is never done, it's always evolving.